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Breaking
conventions.

Our customer Glen Dimplex Thermal Solutions: Radically simple. Simply versatile.
Heat pump pioneer from Upper Franconia – providing innovative and energy-efficient system solutions for cooling, heating, and ventilation. Heat pumps, chillers and heat recovery solutions: all GDTS systems are designed and engineered with renewable energy in mind.

The task.
Positioning, naming, corporate design, office stationary, Website, trade fair appearance at ISH 2017, brand magazine (awarded with the German Brand Award Special), app conception (awarded with the German Brand Award), UI design.

The Baaang effect.
Rigorously integrated, highly competent, radically comprehensible. The new international brand (Germany, USA, China) brings together what belongs together, as GDTS becomes the one source for intelligent temperature management solutions – for homes and businesses as well as for industrial high-tech processes and machines. While the different identities for different markets stay intact, the new brand appearance emphasises GDTS’ unique competence in creating truly systemic heating, cooling, and ventilation solutions.